New Name, Same Great Taste: Patience Becomes Fruit d’Or!

We have some big news to share with you.
After growing together for many years, the Patience brand is evolving and will now be known as Fruit d’Or.

Why the change?
Because Fruit d’Or has been our home from the very beginning. It’s the family-owned company behind Patience, one that grows, transforms, and shares its small fruits with the world, in more than 50 countries.

Local small fruits, grown with you in mind

Fruit d’Or is a proudly Canadian company celebrating its 25th anniversary. Behind every juice and every berry, there’s a story rooted right here: Québec fields, passionate families, and now a second generation of owner-operators stepping in to continue doing things with heart. And the most important part hasn’t changed one bit: we’re still delivering the same great taste, made with the same quality ingredients you know and love.

We keep innovating to bring you the best of our small fruits. Every day, we work on creating products that are simple, delicious, and made to fit into your life, your recipes, your lunch, your hike, or your backpack. We love exploring, testing, improving, tasting (lots of tasting), all with one goal in mind: bringing out the very best in our cranberries and wild blueberries.

 

The product line is growing and so is the fun

Here’s another piece of good news:
we’re expanding our lineup with the addition of three new conventional products.

Why? To make our small fruits accessible to even more Canadian families, while continuing to support and celebrate the organic products that are at the heart of who we are.

What stays the same:

• the same care
• the same growers
• the same quality
• and of course, the same great taste

So yes, more choice for you, but always with the same Fruit d’Or signature.

Patience becomes Fruit d’Or, but the real story continues

In short, the name is changing, but we’re still us.
The same values. The same team. The same joy of creating products made with patience and passion.

 

Thank you for being here, for loving our small fruits, and for being part of the journey.